Off Message

This post probably belongs in a blog entitled 'Faint Exasperation', but I never fail to be amused by so called DVD sales and the arbitrariness with which films are priced. I've just been to the music store HMV (apologies to non UK readers for the parochial reference, although there are probably equivalent examples abroad)where you can buy the latest Rambo film for seven pounds and I'm Not There, Todd Haynes's critically acclaimed look at Bob Dylan for six. Meanwhile you can get Sweeney Todd for five pounds (okay not to everyone's liking) and Forgetting Sarah Marshall for seven (?!) Admittedly my personal taste is involved here and I do appreciate the idea of pricing something higher which you think the public will want more. But I don't think that is happening here; there doesn't seem to be any logic or thought to any of it. Why not just set a price across the board? And oh while we're at it, if you are a store going into administration (yes Zavvi!), a clearout sale in which the products are still more expensive than they are in Fopp, should probably be rethought!